In the naming tradition of Chevy Nova
On August 1, 2006
GrupThink has a list of easily mispronounced domain names. Amazingly only one is listed as being renamed so far. General rule: Never combine a plural with "exchange."
For those who haven't had enough marketing classes in their life, the Chevy Nova is considered one of the original global naming "oops." In Spanish, "no va" means "doesn't go." Of course according to Snopes it's a false story, so take it as you will.
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